ARTIST STATEMENT
The essence of what everyone is searching for in life is to be inspired by the people and places they surround themselves with. As a creative soul, I am inspired by the roar of a raging waterfall, the smell of the redwood forest and the million stars sown over a lonely desert.
I see how happy being outside makes me, and I ask myself, why would I chase anything else?
Frustrated with our society’s oversight on environmental issues, it would be hard for me to be fulfilled by my work if I wasn’t making content for a company which had mindful practices, or that inspired people to better appreciate being outside. I hope to incorporate my strong sports background and fuse it with my love for the outdoors to pursue a career in action and adventure filmmaking and, or, produce commercials, in-house, with a company that aligns with my values and work ethic.
I am a dynamic Creative and Content Manager with over 8 years of experience in the advertising industry, specializing in social first marketing, campaign integration and remote production management of video, digital experience and still photography. I studied film and advertising at SCAD with a focus on cinematography. As a creator, I am a jack of all trades, master of fun. I'm an experienced cinematographer, editor, colorist, and sound designer. I excel in the Adobe Creative Suite, Capture One, and DaVinci Resolve. I'm also a pioneer on the AI front: familiar with localizing tools and integrating them into traditional workflows. I am in the process of mastering the craft, specifically by learning ComfyUI. I began my career as a DP, shooting brand films for Cox Communications, Salomon, Merrell, Hydro Flask and many more. As the marketing landscape evolved, I began to direct and create brand social content. My clients included The North Face, Walmart, and Pinterest. In 2022 I decided to go in-house, and found myself at COOLA where I started as a producer and content creator. While managing, and overseeing all aspects of production—from location scouting, casting, production, and editorial through final delivery. My favorite aspect was working closely with the creative team during the concepting phase. During my time at COOLA, my role expanded to creating decks for senior leadership that included creative concepts, mood boards, scripts, storyboards, wardrobe direction, and lighting plans. Even with the added responsibility I was still very hands on, loving the moments when I was free to create. When I'm not at work, I practice yoga, skateboard, surf, snowboard and love to travel. I am an ally for LGBTQ+ and BIPOC communities.